Interactive Investor investment platform review - Which? (2024)

Which? experts analyse Interactive Investor's charges and ask its customers to rate it for service, tools, value for money and more

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Megan ThomasResearcher & writer

Is Interactive Investor any good?

Which? members can exclusively read the results of our unique customer satisfaction survey.

Members can log in to see our review of Interactive Investor. If you're not already a member, join Which? and get full access to these results and all our reviews.

What do customers say about Interactive Investor?

• 'The price has risen quite a lot, especially when each person [at a single address] was charged individually. But the fee is good for large amounts and I like the free monthly deal.'
• 'The site is easy to use, very responsive and has sufficient guides and information to make it easy to develop a portfolio.'
• 'When I occasionally do buy shares, it is very simple using the platform. They are also good at alerting me when there is anything that I need to know about a company which may have a rights issue or is being taken over.'

How much does Interactive Investor cost?

Interactive Investor offers three monthly subscriptions. There's no difference in fees whether you're investing in a stocks and shares Isa or a general investment account.

How much will I pay to invest with Interactive Investor?

We've estimated the cost of investing over the course of a year in an Interactive Investor stocks and shares Isa. We assumed you're on its 'Essential' plan and will make four purchases and four sales each year, spread out over different months.

Costs will vary depending on how much you invest, and whether you trade funds or shares.

• Find out more: Compare investment platform fees and charges

What can you invest in with Interactive Investor?

Interactive Investor accounts and services

• General investment account
• Stocks and shares Isa (not flexible)
• Self-invested personal pension (Sipp)
• Junior investment Isa
• Income drawdown
• Savings account

Investments on Interactive Investor

• 4,000 funds (OEICs and multi-asset funds)
• 300 investment trusts
• 2,100 exchange-traded funds
• 12,000 stocks
• 38 bonds and 58 gilts

Correct as of January 2024

Is Interactive Investor good for ethical investors?

Interactive Investor is the only platform to provide a specialist list of recommended sustainable funds, named ACE40. It chooses the best performing ethical funds and classifies them into whether they ‘avoid’ certain industries like mining or tobacco, ‘consider' ESG factors, or ‘embrace’ companies focused on delivering positive social or environmental impact.

However, you can’t easily find ethical investments that aren’t on this list as you can’t filter to identify funds that apply ESG (environmental, social, and governance) criteria. Nor does Interactive Investor provide a list of top 10 holdings or a breakdown of the sectors invested in by a fund.

• Find out more: Ethical investing explained

Is your money safe with Interactive Investor?

Interactive Investor is regulated by the Financial Conduct Authority and covered by the Financial Services Compensation Scheme (FSCS).

When you invest with an investment platform that's registered with the Financial Conduct Authority, your money will be ring-fenced and should be returned if a company goes bust, without you having to wait alongside other creditors.

If ring-fencing failed, you would be compensated by the FSCS.

The FSCS will cover up to £85,000 of investments per person, per platform. You can claim for free online at www.fscs.org.uk; there's no reason to use a claims management company.

You won't be compensated for investments falling in value, or if a company in which you hold shares goes bust, unless this poor performance resulted from bad advice given by a regulated Independent Financial Advisor that has since gone bust.

• Find out more:How the FSCS works